Securing Consumers

“Being able to offer NetGuard
[Using Entrust IdentityGuard] to our customers is something we are very proud of and cements our position as a leading financial services provider in our market.”

Blair Vernon
General Manager of Marketing
Bank of New Zealand

Protecting Your Consumers, Brand and Bottom Line

Your consumers increasingly are turning to the 'online channel' as their preferred way of doing business. The TowerGroup estimates that the percentage of banking transactions conducted online will increase from 22% in 2006 to 40% in 2010.

Likewise, businesses like yours also prefer the online channel because it represents a dramatically lower cost per transaction than traditional business methods. In retail banking, for example, the online transactional cost is approximately $0.01 — compared to approximately $10 per transaction at a branch or $1 per transaction in a call center.

Fear Can Affect Your Bottom Line
At the same time, consumers are worried about how well their digital identities and information are protected and they are increasingly nervous about the security of their online transactions — with good reason. There have been 160 million data breaches since 2005, and identity theft accounted for roughly 36 percent of the 674,354 complaints to the Federal Trade Commission in 2006.

As a result of these issues, 35 states have passed data breach notification laws, and 30 percent of adult Internet users in the United States will limit online purchases to prevent identity theft, according to Gartner. This translates into more than $100 million of notification cost to businesses per breach and $1.9 billion in lost online revenue.

Layered Security: Protecting Consumers, Brand and Bottom Line
Your consumers look to you to protect their online transactions. Entrust provides a multilayered security approach that helps you provide the right level of security based on the risk of a given transaction. This layered security approach protects you when and where you need to be protected most. Our security capabilities can protect users from the moment they first access a Web site and continue throughout their transaction — we can even protect their sensitive data after they have logged off.

The Entrust layered approach for consumers security consists of six layers:

Extended Validation SSL Certificates

Innovative Extended Validation (EV) SSL security, allows organizations to provide their consumers with obvious, visible evidence of the legitimacy of the site. If the address bar of their browser is green, they know they are at the correct site and can proceed with confidence. However, if the address bar turns yellow or Red they are alerted to a possible phishing site.

Versatile Authentication & Single Sign-on (SSO)

The second layer of security is authentication and controlling access to applications via multifactor authentication and SSO (single sign-on). To counter phishing and MITM attacks, particularly against Financial Institutions, Entrust delivers multifactor authentication. Our solutions add additional steps that ensure that the user accessing the account is the legitimate user, and it does not affect ease of use. Different authentication techniques can be used for a variety of environments.

Fraud Detection & Risk Based Authentication

Entrust offers transaction monitoring. Once the user is actually accessing the account and performing transactions, we transparently determine if their behavior is appropriate and detect potentially fraudulent transactions. The solution looks at factors such as: types of transactions, log-in location, abnormal or typical behavior. By identifying these factors, transaction-monitoring solutions can remove access, flag actions or request additional authentication.

Transaction Signing & Encryption

For sensitive transactions, Entrust can also provide transaction-level security. We can encrypt transactions past the Web server, right to the back-end application and its database. Transactions can also be digitally signed to provide a binding, permanent record of that transaction that can be used in case of later disputes or against unauthorized tampering.

Secure Web & Email

Our customers don't just want to communicate with their contacts via the Web, but also via email messaging, etc. So, we also protect that challenge with a simple, easy-to-use method for users to communicate with their favorite bank, merchant or government organization in a secure manner.

Open Fraud Intelligence Network

A key component of Entrust's layered security architecture, the Entrust Open Fraud Intelligence Network works seamlessly with Entrust's risk-based authentication platform - comprised of Entrust IdentityGuard and Entrust TransactionGuard - and enables organizations to work with a single security provider for best-of-breed tools in the fight against fraud.

Entrust is a trusted security advisor
As trusted security experts, Entrust delivers a proven platform for consumer authentication through its Zero Touch Risk-based Authentication Solution at some of the world's leading financial institutions such as Commercebank and Bank of New Zealand. A trusted security advisor for national governments and the Fortune 500, Entrust builds solutions that can adapt as new threats emerge and authentication requirements evolve.

Contact us to begin a layered security strategy today.